After years of working with Fortune 500s, I know how to design at scale, navigate red tape, align stakeholders, and create work that survives a dozen rounds of approvals. But what excites me now isn’t just size, it’s impact. Smaller brands, growing companies, and challenger organizations have the freedom to act like people: to take risks, to tell stories, to show personality. Where design choices don’t get buried in red tape but actually change the way people experience a product, a service, or even a school lunch. That’s where I thrive, helping brands drop the corporate mask and build experiences that feel alive, relatable, and unforgettable. Because the best brands don’t act like empires. They act like humans.

Whether I’m designing a complex healthcare interface that helps patients feel seen or turning a scrappy mongoose into a lunchtime superhero, my passion is building brands that feel alive. Brands that matter. Brands that don’t just call themselves “human-centric,” but actually bring humanity back into the design. Because at the end of the day, the best brands aren’t the biggest ones, they’re the ones that act human.

Contact me if you would like to view any previous case studies listed below.