LifeLabs eStore
I led the end-to-end design of MyCareSolutions, a digital platform and mobile app for LifeLabs, bringing together healthcare products, lab results, and personalized insights into one cohesive experience. This wasn’t just about usability, it was about building trust in a deeply personal space: health.
Grounded in research and shaped by real user needs, we transformed complex medical data into a clear, approachable interface that empowered users rather than overwhelmed them. Every step, from early wireframes to polished UI, was guided by a strategic goal: make health feel personal, proactive, and accessible.
ROLE
Brand Strategy
Art Direction
Visual Identity
UI Design
The result was more than a product, it was a shift in how people engage with their health. A seamless, mobile-optimized journey that turned lab results into meaningful, personalized care plans. We helped people go from waiting for results, to acting on them with confidence.
Problem Framing & Strategic Intent
We approached the design of MyCareSolutions with a clear strategic vision: to transform fragmented health data into a meaningful, personalized experience that built trust in a deeply personal space—health. We identified key pain points around lab result comprehension and acted on them by designing an interface that felt clear, empathetic, and empowering. By combining usability with emotional design and aligning closely with LifeLabs’ brand, the result was more than a product. It was a reimagined digital health experience that turned passive lab results into actionable, personalized care.
Challenge: Disjointed health experiences. Users received lab results but lacked context or next steps.
Strategic Aim: Reinforce LifeLabs’ brand as a trusted health partner, not just a lab provider.
Breakdown
We began by reframing the initial brief from simply delivering lab results to creating a more meaningful, supportive health experience. Instead of focusing on interface design first, we asked a strategic question: How might we turn a transactional moment like receiving test results, into a moment of clarity, care, and action? This led us to conduct user research, including interviews and usability testing, which uncovered deep emotional drivers: users felt anxious waiting for results, overwhelmed by medical language, and unsure of what to do next. These insights shaped personas and emotional journey maps that revealed key opportunities to build trust and reduce friction. From there, we mapped out an experience that prioritized clarity and next steps, structuring flows that gently guided users from result notifications to understandable outcomes and personalized health actions. Every visual and interaction was designed with empathy and intention, using plain language, warm design elements, and LifeLabs’ trusted brand identity. The result was a mobile-first platform that transformed passive data into proactive care, helping users feel confident and in control of their health.